Over the last six months, I’ve taken a total of five trips of a week to a week and a half at a time. It’s really put a dent in the continuity of coding. I have one final upcoming trip for eleven days in two weeks, then I won’t be traveling again for at least six months or more (except for GDC 2015). I’m looking forward to the time stability for getting the game completed and out the door.
In a previous post, I detailed a curve ball from Unity with regard to the GUI overhaul. This time, I’m getting one from Apple with regard to its push for all App submissions to support 64 bit by February 1st. Unity doesn’t have a stable 64 bit export ready yet, but now has a public beta out that’s making the rounds. I mulled this over for a while and finally decided to just wait a little longer before launching my media push until I felt confident in the exporter.
My hope is that it will be ready and stable by the time I’m back from the upcoming trip, with the game launch around a month later. This would coincide nicely with our trip to GDC at the beginning of March. That would give us a chance to do some networking before the launch.
After another ten day trip to visit family for the holidays, I’m back and working through the playbook of the media rollout. While I won’t share what those estimated dates are just yet, I will say the general plan is definitely coming together and the launch is in sight.
Here’s where things get a bit daunting because so much emphasis is put on the “success of the launch.” The iOS App Store is where we will first be launching, and they get 1,000 submissions a day. Right now they have whopping 1.2 million apps to peruse . Sure, there’s a very, very small chance our game gets featured, but you can’t count on that.
Thus, we must advertise!
After a bit of research, I came across an interesting business known as PreApps. It has a web platform it manages to help get betas of apps in the pre-launch stage up and in front of members’ eyes to help build momentum and buzz. While not the only business to offer this model, I did get some good word of mouth approval and liked the research I did on their history and team.
Like the other players in this space they offer additional services, such as guaranteed reviews on major game sites. After some discussion with their CEO, Sean Casto, I decided to take the plunge and signed up for their Premium App Review Submission package.
Will it turn out to be worth it? We’ll see soon enough. I’ll keep the updates coming here as the rollout gets moving in the coming weeks.