What the DUNS?

It’s now less than two days from our intended submission date, and I’m starting to think we’re not going to make it. You might be assuming, as I would have, that it is due to us being unfinished with the work for finalizing the build. But actually it is in a pretty stable place now.

This time the bottleneck is in another’s hands, Dun and Bradstreet’s approval of our DUNS number.

If you’ve never heard of a DUNS number, you aren’t alone. I myself only learned of them six years ago when involved in some government contracting bids, which is what it is typically for. But Apple also requires them as easy screening method (on their part, not ours) to further verify the legitimacy of a business.

When I initially called them a couple weeks ago, I was pleasantly surprised that they had a special email address, appdeveloper@dnb.com, that would “expedite the process of getting a DUNS” number. I emailed them right after and got a response just a couple hours later. So far, so good!

The response pointed out that I couldn’t register “Iron Ninja Games” under the Apple app store as a Sole Proprietorship using a DBA (as I mentioned in this post earlier), which is what led me to convert us to an LLC. The conversion to LLC was a major pain and took a while, but once done I figured I could get back on that magic D&B connection and resolve the DUNS number ASAP.

But naaaaaaah.

I’ve emailed them three times over the last week and haven’t gotten a single response yet. Not feeling the expeditiousness.

Tomorrow I’m calling them again until I speak to a human. It wouldn’t be the worst thing in the world if we had to delay just a little longer, but I’d prefer it wasn’t due to something like this.